Audi - Fast Start Programme

The Fast Start Sales Managers Incentive programme was aimed at the entire dealer network. The programme was an incentive for the Audi Centre, rather than the individual - each Centre competed within its regional area and was tracked against its allocated sales target.

A dedicated database-driven website was created to help promote the incentive, provide feedback and details of the reward, to motivate participants to achieve greater results. Up-to-date sales results were displayed in online league tables – adding a dramatic climax to the programme.

Indeprod developed and managed the three day travel reward - a trip of a lifetime - staying at the Hotel Ritz in Madrid, which has a reputation as one of the original grand luxury hotels in Europe. The 70 winners received tickets to see Real Madrid play at the famous Bernabeu Stadium and exclusive behind-the-scenes tours, as well as team-building activities, including: 4x4 driving, hot air ballooning, quad biking, archery and a concluding celebration dinner at the stunning Madrid Casino.

 

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