current page | Audi - DRM USB Drive
Audi UK required a direct marketing device to attract a select few top-level Business Sales prospects to enjoy an extended test drive in an Audi A6 or A8.
The brief was for an interesting medium delivering relevant, accurate information. The device had to be simple, easy to navigate, very prestigious and the offer had to be prominent.
Indeprod designed and produced a dynamic, auditable USB drive-based multimedia presentation that clearly detailed the pedigree of Audi and the benefits of the A6/A8. The USB drive was contained within discreet, prestigious packaging with a clearly signposted offer and call to action.
The device was considered a great success and will be used for further DRM activity.
