current page | Audi - A6 Preview Events & Celebration
Indeprod created an exclusive opportunity for current and prospective A6 customers to privately preview the new A6. Six clandestine 'room within a room' effects were created displaying the A6 in contemporary environments hidden within industrial sites across the UK.
These unusual preview centres were open for six weeks, during which time thousands of customers and prospects enjoyed a personal, high-quality preview experience. In addition to all of the technical and production elements, Indeprod provided product training for the six on-site event hospitality teams, centre liaison, online information and centre diary management, mystery shopping checks, reporting and telephone hotline support.
Following the successful preview events, an exclusive A6 celebration event starring Joss Stone was staged for 700 Audi Centre guests at the London Barbican. The A6 celebration included door-to-door guest logistics, accommodation, creative catering and a prestige evening´s entertainment.
Independent third party guest research concluded that: ´the event exceeded expectations´, ´conveyed a feeling of exclusivity´ and was ´exceptional´.
