Audi - 24hr Le Mans Concert

Instead of just inviting 500 VIPs to the 24hr Le Mans race, Audi wanted to create something special for the entire audience. Indeprod designed, created, produced and managed a massive corporate pop concert: Audi 24 Jam.

The event featured a host of leading artists topped by Jamiroquai playing to 50,000 guests in a specially built Audi 24 Jam outdoor festival venue. The event was a massive success despite the challenges of mixing tens of thousands of people, short lead times, motorsport, foreign fields and live entertainment.

 

 

 

 

 

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