Instead of just inviting 500 VIPs to the 24hr Le Mans race, Audi wanted to create something special for the entire audience. Indeprod designed, created, produced and managed a massive corporate pop concert: Audi 24 Jam.
The event featured a host of leading artists topped by Jamiroquai playing to 50,000 guests in a specially built Audi 24 Jam outdoor festival venue. The event was a massive success despite the challenges of mixing tens of thousands of people, short lead times, motorsport, foreign fields and live entertainment.