Following hot on the heels of SEAT being awarded overall What Car of the Year, they wanted to celebrate in style, launch the brand new Cordoba, and communicate their latest business plans to the dealer network.
Indeprod designed, produced and managed all elements including production and travel logistics at an exclusive event for the 500 dealers, guests and staff. The sentiment behind the event was to give a taste of historic Edinburgh through experiences that the guests would not normally be able to have themselves. Activities included formal business presentations and car reveals at The Festival Theatre, trips, excursions and a breathtaking Burns-style Gala Dinner at the Museum of Scotland.